Privacy Policy
Effective: 22 April 2026 · ABN: 51 509 665 775
Your privacy matters to us. This Privacy Policy explains how TRIVA AI collects, uses, stores, and discloses your personal information when you visit trivaai.com.au or interact with our services, in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website, you agree to the practices described in this policy.
1. Who We Are
TRIVA AI (ABN 51 509 665 775) is an AI-powered business automation agency based in Adelaide, South Australia, Australia. We operate the website trivaai.com.au and provide digital automation and AI consulting services to small and medium businesses.
For privacy enquiries, contact us at: hello@trivaai.com.au
2. Information We Collect
We collect personal information only when you voluntarily provide it or when it is automatically generated through your use of our website. This includes:
2.1 Information You Provide
- Contact form submissions: name, email address, and message content
- AI chat interactions: messages and queries you submit through our website chat feature
- Business enquiries: any additional information you choose to share when contacting us
2.2 Information Collected Automatically
- Browser type and version
- Device type and operating system
- Pages visited and time spent on site
- Referring website or source
- IP address (anonymised where possible)
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiries and provide the services you request
- To operate and improve our AI chat feature
- To analyse website performance and user experience
- To send relevant communications you have requested (we do not send unsolicited marketing emails)
- To comply with our legal obligations under Australian law
- To protect the security and integrity of our systems
We will not use your personal information for any purpose that is incompatible with the reason it was collected without your consent.
4. Third-Party Service Providers
To operate our website and deliver our services, we work with trusted third-party providers. Each provider operates under its own privacy policy and data processing terms. The table below describes how your data may be shared:
| Provider | Purpose | Data Shared | Location | Privacy Policy |
|---|---|---|---|---|
| Vercel | Website hosting and deployment | IP address, request logs | United States | vercel.com/legal/privacy-policy |
| Supabase | Database — stores contact form submissions and chat history | Name, email, message, chat messages | United States | supabase.com/privacy |
| Anthropic (Claude API) | Powers our AI chat feature | Chat messages submitted by the user | United States | anthropic.com/privacy |
| Make.com | Automation — processes contact form notifications | Name, email, message | European Union / United States | make.com/en/privacy-policy |
| Brevo (Sendinblue SAS) | Email delivery — sends automated nurture emails to contacts who submit our enquiry form | Email address, first name | European Union (France) / United States | brevo.com/legal/privacypolicy |
| HubSpot, Inc. | CRM — stores and manages contact records and sales pipeline data for prospective clients | Name, email address, business information submitted via our enquiry form or chat | United States | legal.hubspot.com/privacy-policy |
| Microsoft Clarity | Session recording and behavioural analytics — records anonymised visitor sessions to help us improve website usability | Mouse movements, clicks, scroll behaviour, page views, anonymised session data. Clarity is configured to mask all form input fields — no typed content is captured. | United States | privacy.microsoft.com/privacystatement |
| Cal.com, Inc. | Appointment scheduling — processes booking data when you book a free consultation through our website | Name, email address, selected time slot, any notes you provide at booking | United States | cal.com/privacy |
| Google Analytics 4 (Google LLC) | Website analytics — measures how visitors find and use our website (page views, traffic sources, engagement events) | Anonymised usage data: pages visited, session duration, device type, traffic source. IP addresses are anonymised before storage. | United States / Ireland | policies.google.com/privacy |
5. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:
- Contact form submissions: retained for up to 24 months from the date of submission
- Chat history: automatically deleted after 90 days via our database cleanup process
- Analytics data: retained in anonymised or aggregated form for up to 26 months
You may request deletion of your personal information at any time (see Section 8 — Your Privacy Rights).
7. Session Recording and Behavioural Analytics
We use Microsoft Clarity, a behavioural analytics tool, to understand how visitors interact with our website. Clarity records anonymised sessions that may capture mouse movements, clicks, and scroll behaviour. This information is used solely to improve the usability and performance of trivaai.com.au.
What Clarity captures — and what it does not
- Clarity DOES capture: page navigation, mouse movements, clicks, scroll depth, and general browsing behaviour on trivaai.com.au.
- Clarity DOES NOT capture: keystrokes in any form field. All input fields on our website — including our contact form and chat widget — are masked by default. Clarity never records what you type.
- Clarity DOES NOT capture: passwords, payment information, or any information you submit through forms.
How data is processed
Session recordings are stored and processed by Microsoft Corporation in the United States. Clarity data is not used for advertising or shared with any other third party. Recorded sessions are anonymised and cannot be used to identify you as an individual without additional information that TRIVA AI does not hold.
Integration with Google Analytics
Clarity is integrated with Google Analytics 4 to allow us to correlate anonymised session recordings with aggregate analytics data. This integration helps us understand which user behaviours lead to conversions or drop-offs. No additional personal information is shared between the two services beyond what is already disclosed in Section 4 above.
How to opt out
You can prevent Microsoft Clarity from recording your session by:
- Enabling the Do Not Track (DNT) setting in your browser — Clarity respects this signal and will not record sessions when DNT is active.
- Using a browser extension that blocks analytics scripts (such as uBlock Origin or Privacy Badger).
- Visiting Microsoft's opt-out page at choice.microsoft.com.
Opting out of session recording does not affect your ability to use any feature of trivaai.com.au.
8. Your Privacy Rights
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or outdated information
- Request deletion of your personal information (subject to legal retention obligations)
- Opt out of any direct marketing communications
- Complain about how we handle your personal information
To exercise any of these rights, contact us at hello@trivaai.com.au. We will respond to your request within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
9. Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include:
- HTTPS encryption on all data transmitted to and from our website
- Access controls and authentication on our database systems
- Automated data retention limits to minimise data exposure
- Regular review of our security practices
No transmission of data over the internet is 100% secure. While we take all reasonable precautions, we cannot guarantee the absolute security of information you submit online.
10. Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically.
Continued use of our website after any changes constitutes your acceptance of the updated policy.
12. Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal information:
TRIVA AI
ABN: 51 509 665 775
Adelaide, South Australia, Australia
Email: hello@trivaai.com.au
Website: www.trivaai.com.au
This Privacy Policy was last updated on 22 April 2026. We reserve the right to update this policy at any time. Material changes will be communicated via our website. Continued use of our services after any changes constitutes acceptance of the updated policy.